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Start With Her: Strategy for Reproductive, Maternal and Newborn Health and Well-Being 2025–2030
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Start With Her: Strategy for Reproductive, Maternal and Newborn Health and Well-Being 2025–2030
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United Nations Population Fund (UNFPA)
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Start With Her: Strategy for Reproductive, Maternal and Newborn Health and Well-Being 2025–2030
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United Nations Population Fund (UNFPA) |Aug. 7, 2025

Nearly 800 women die every day from maternal causes, and millions of newborn lives are lost annually—most from preventable causes.

Despite past progress, maternal and newborn mortality remain unacceptably high, particularly in fragile and low-resource settings; this strategy outlines a rights-based, gender-transformative roadmap to end preventable deaths and ensure comprehensive reproductive healthcare.

UNFPA's strategy aims to end preventable maternal and newborn deaths by 2030 through integrated, rights-based, and gender-sensitive interventions that address health system gaps and social inequalities. This strategy outlines UNFPA’s global approach to achieving safer motherhood and well-being for women and newborns from 2025 to 2030. Anchored in a comprehensive sexual and reproductive health and rights (SRHR) framework, it emphasizes not just survival but well-being, marking a significant shift beyond a purely clinical lens. The report sets ambitious yet achievable targets aligned with the SDGs and Every Woman Every Newborn Everywhere (EWENE) goals, prioritizing the most marginalized populations. Strategic interventions focus on policy, financing, healthcare delivery, data use, and empowering women and adolescents to claim their reproductive rights.

Key Themes:

  • Universal access to quality maternal and newborn care.

  • Gender equality and dismantling harmful social norms.

  • Sustainable health system strengthening and financing.

  • Addressing humanitarian crises and fragility.

  • Data-driven accountability and decision-making.

  • Empowerment of women and communities as agents of change.

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