Lebanon (Enmaeya News) — Lebanon is heading into summer 2025 with fresh political leadership and signs of a long-awaited tourism revival.

General Joseph Aoun was elected president in January, ending more than two years of political deadlock. A cabinet led by Judge Nawaf Salam soon followed, marking a shift that restored diplomatic ties with key Arab states and improved investor confidence.

The tourism sector, battered by the Gaza war in late 2023 and domestic instability, saw visitor numbers drop to 1.2 million in 2023 and 1.35 million in 2024, according to the Ministry of Tourism.

Now, early hotel bookings in Beirut, Mount Lebanon and the Bekaa have surpassed 85% for July and August, up from 45% last year. Gulf airlines have resumed daily flights to Beirut, and eco-tourism is surging in mountain villages like Bsharri, Batroun and Ehden.

Tourism Minister Laura Lahoud said that the government is working as one team, with all ministries cooperating to ensure the success of the summer season, stressing that no ministry can operate in isolation. She confirmed that the Ministry of Tourism is finalizing preparations to welcome visitors and facilitate their experience from the moment they arrive until their departure, aiming to offer a memorable stay that encourages them to return and promote Lebanon within their circles.

Lahoud added that the ministry is working to turn tourism into a year-round activity across all seasons and regions, not just during summer or holidays. She pointed out that Lebanon boasts stunning natural landscapes, a mild climate, rich cuisine, and a diverse offering of religious, cultural, medical, and sports tourism. She also noted that the Lebanese people themselves are a key attraction, known for their warmth, hospitality, generosity, and love of life.

Officials estimate summer arrivals could exceed 1.6 million, fueled by returning expats, Arab tourists and a stronger exchange rate.

Lebanon, still recovering from economic collapse, hopes this summer will mark a turning point.