Phoenix, Arizona (Enmaeya News) — Softbank's CEO Masayoshi Son has proposed Project Crystal Land, a $1 trillion industrial megahub in Arizona focused on artificial Intelligence and robotics.

The plan seeks to recreate the technology manufacturing prowess of Shenzhen on U.S. soil, aiming to revive high-end chip and robotics production domestically. SoftBank has initiated conversations with Taiwan Semiconductor Manufacturing Co. (TSMC), which is already investing $165 billion in U.S. fabs—and is evaluating potential partnerships, although TSMC’s level of involvement is not yet clarified.

In parallel, SoftBank is engaging with U.S. federal and Arizona state officials, including Commerce Secretary Howard Lutnick, to negotiate tax incentives and policy support for companies investing in the complex. SoftBank is also reaching out to additional tech players like Samsung Electronics to explore collaboration.

If realized, Project Crystal Land would surpass SoftBank’s $500 billion Stargate data-center initiative (funded in partnership with OpenAI and Oracle) by a factor of two. The project to date is still in early-stage discussions and depends on strong backing from both the Trump administration and state authorities.

The move comes hot on the heels of several major SoftBank investments this year: acquiring Ampere for $6.5 billion, pledging up to $40 billion to OpenAI, and raising $4.8 billion via a T‑Mobile share sale.

This reveals SoftBank’s bold strategy to transform the U.S. into a powerhouse in AI and manufacturing—bridging investment, industrial policy, and global tech partnerships. Yet, its realization hinges on cooperation from governments and key industry players like TSMC and Samsung.