Beirut, Lebanon (Enmaeya News) — Nada Koussa, Miss Lebanon 2024 and a trained clinical psychologist, has been named the country’s inaugural Mental Health Ambassador, the Ministry of Public Health announced this week.
The appointment, made in partnership with the National Mental Health Programme, was unveiled by Health Minister Dr. Rakan Nasreddine during a press conference, signaling what officials called a major step forward in advancing mental health awareness in Lebanon.
“A high percentage of people in Lebanon suffer from symptoms of depression, and worse, there are cases of suicide,” Nasreddine said. He added that many physical illnesses are linked to anxiety and stress, underscoring the connection between mental and physical well-being.
For Koussa, the role carries personal significance. “Mental health is not a luxury, but a fundamental need,” she said, citing the collective trauma endured by Lebanese citizens due to wars, economic collapse, displacement and loss.
During her yearlong reign, Koussa plans to focus on expanding access to psychological care, reducing stigma, and raising public awareness, drawing on her academic and professional background in psychology.
Rabih al‑Shammay, director of the National Mental Health Programme, praised the appointment, calling it “more than symbolic.” He emphasized its alignment with Lebanon’s 2024–2030 mental health strategy, which prioritizes preventive action and public engagement.
“To raise effective awareness, we must collaborate with voices that people trust,” al‑Shammay said.
Koussa’s credibility—bolstered by her top-20 placement in the Miss World 2025 competition and her career as a practicing psychologist—positions her as a unique and visible advocate for mental health. Her platform includes mobilizing youth participation in mental health policy and addressing rising rates of depression and suicide across the country.
The appointment marks a first in Lebanon’s health sector and reflects a growing acknowledgment that tackling mental health requires dismantling taboos and enlisting trusted public figures. Amid ongoing social and economic challenges, officials hope Koussa’s role will help foster resilience and reshape public perception of mental health care.