LEBANON - In a move that reflects the evolving concept of local markets in Beirut, Souk El Tayeb has moved from Mar Mikhael to Jisr El Wati, bringing a broader vision that goes beyond a weekly market.
The new space has become a lively community hub combining agriculture, culture, and the environment.
In an exclusive interview with Enmaeya, Jana Mezher, Marketing and Coordination Officer at Souk El Tayeb, said that the move allows the market to reach a larger number of visitors.
She explained that the new location welcomes visitors from all over Beirut, helping draw a wider and more varied crowd.
Mezher also denied rumors linking the move to the opening of a "Nok Nok" branch in Mar Mikhael, emphasizing that the decision came from the market management’s desire to expand the concept.
The market is no longer just for farmers and producers; it has become a space open throughout the week, closer to a community souk and a supportive place for urban farmers.
Meet 70+ Local Producers
Mezher highlighted that the market now hosts over 70 producers, and the new location attracts more visitors than the previous one.
The larger space also allows for a wider variety of activities and events, which she believes will succeed over time.
She added that previous activities held in Mar Mikhael, such as cultural and environmental events and the Speakers' Corner, helped attract a diverse audience.
At its new Jisr El Wati location, Mezher confirmed that the market will introduce fresh and innovative events designed to broaden the experience and engage diverse audiences.
It will also continue to offer educational, cultural, and recreational activities aligned with its larger vision.
Each event draws its own crowd. The Speakers Corner discussions, for example, attract people passionate about environmental and cultural issues.
For instance, the recent sessions on fungi in Lebanon or the environment of Akkar brought in researchers and academics who might not usually visit markets.
Meanwhile, fashion and thrift shopping events attract different groups who do not usually come to the market on Saturdays.
Meanwhile, the farmers’ market remains a destination for families, young people, expatriates, and foreigners interested in Lebanese products and reconnecting with local culture.
No App Can Replace the Souk
Regarding delivery apps like "Toters" and others, Mezher emphasized that these platforms do not replace the Souk El Tayeb experience.
Both complement each other, but the direct market experience remains unique and irreplaceable.
She stressed that the market’s core value is bringing farmers and producers from across Lebanon into the heart of the city, allowing visitors to explore the diversity of Lebanese products easily without traveling long distances.
Regarding the First Lady’s visit, Mezher expressed her delight at her presence at the opening of the new location.
She noted the First Lady’s warm interactions with producers and farmers, and her appreciation for their efforts to preserve Lebanese heritage.
The First Lady described Souk El Tayeb at the end of her visit as a "model of Lebanon in one place”.
