LEBANON - Lebanon’s tourism sector recorded a modest improvement in July, driven largely by the arrival of expatriates returning for the summer season, according to Pierre Achkar, head of the Federation of Tourism Syndicates and president of the Hotel Owners’ Syndicate.
In a statement, Achkar said hotel occupancy rates in Beirut currently stand at around 40%, while figures vary across mountain regions depending on the time of the week. Occupancy in mountain resorts rises to approximately 60% during weekends but falls to about 30% on regular weekdays.
Achkar noted that Lebanese expatriates have travelled to the country from various parts of the world, although arrivals from more distant destinations remain comparatively lower. He added that tourism facilities across Lebanon’s main destinations have reported encouraging occupancy levels, both in coastal and mountain areas.
“Every area that is accessible and ready to receive visitors is attracting arrivals,” Achkar said, highlighting the resilience of the sector despite ongoing economic and regional challenges.
The tourism official also pointed to a recent improvement in public sentiment, attributing it in part to what he described as a positive political atmosphere in the country.
According to Achkar, the improved mood has had a positive impact on consumer confidence and domestic tourism activity, with more people willing to travel, dine out and spend during the summer season.
Looking ahead, Achkar expressed cautious optimism that tourism activity will continue to strengthen in August, traditionally the peak month of Lebanon’s summer tourism season.
However, he stressed that the sector’s performance remains closely linked not only to domestic conditions but also to broader developments across the Middle East. Despite those uncertainties, Achkar said positive developments on the ground are helping sustain confidence.
Tourism remains a critical source of revenue for Lebanon’s economy, and industry stakeholders hope that continued expatriate arrivals and a stable security environment will support stronger performance during the remainder of the summer season.
