This episode of Enmaeya Studio features Rawad Assaf, Co-founder of RAMS Services and former Chief Technology Officer of the UK Lebanon Tech Hub, whose work has helped shape Lebanon's startup and technology ecosystem over the past decade. Having advised and mentored dozens of startups while building high-performing engineering teams, Rawad brings a unique perspective that bridges enterprise technology, entrepreneurship, and innovation.
In this conversation, we explore whether Lebanon can transform its world-class technical talent into a thriving innovation economy. Rawad reflects on how the country's startup ecosystem has evolved, the challenges that continue to limit growth, and whether startups can become a meaningful driver of job creation and economic development in the years ahead.
The discussion also examines the rapid rise of artificial intelligence and what it means for entrepreneurs and businesses. From distinguishing genuine AI innovation from marketing hype to understanding where human expertise remains irreplaceable, Rawad explains how founders can build technology that delivers real value rather than simply following trends.
Beyond technology itself, the episode explores the importance of investing in people. We discuss engineering talent, leadership, education, and the policies needed to position Lebanon as a regional innovation hub. Rawad also shares his vision for the country's technology sector over the next five years and offers practical advice to young Lebanese engineers and entrepreneurs deciding whether to build their future at home or abroad.
Whether you're an entrepreneur, student, software engineer, investor, or simply interested in Lebanon's economic future, this conversation offers valuable insights into the opportunities and responsibilities that come with building the next generation of innovation.